Krista Flanagan
Founder and Principal

About Me

Since 2009, I've owned and operated my consulting firm Target Destination to assist non-profit organizations and small- to medium-sized businesses with strategic planning, marketing and event/project management. Prior to starting Target Destination, I spent more than 20 years working in both the non-profit and private business worlds, and serving on area non-profit boards. 

When I'm not working, I like to spend time with my family (husband and two kids) and friends, or relax by reading a good book or working out (swimming, cycling or running).

Professional Experience:

  • Event Director & Local Organizing Committee Co-Chair, National Kidney Foundation U.S. Transplant Games (2006-2010)

  • Vice President of Sales & Marketing, Greater Madison Convention & Visitors Bureau (1998-2009)

Current Board Service

  • Founding Board Member, Friends of Oregon School District, FriendsofOSD.com

  • Clerk, Oregon Board of Education

Previous Board Service

  • Salvation Army of Dane County Advisory Board (Served for 8 years)

  • Madison Festivals, Inc. Board of Directors (Chair for 2 years; Served 8 years)

  • UW-Madison Campus Information Advisory Board (Served for 2 years) 


M.S., Management, Indiana State University

B.A., Journalism, University of Wisconsin-Madison